Your content is the fuel that powers your digital efforts and it’s one of the first things we look at when we start any online project.
Your content is the landing pages for your advertising efforts. It’s the posts for your social media channels. It’s the most effective tool we’ve got to improve organic and search traffic.
The essential first step is taking an assessment of your existing content. We look at Google search trends and the competitive landscape as part of evaluating your existing pages and content.
With research and statistics in hand, we create an editorial calendar and production schedule to get the content your channels need produced.
After all the assessment and planning is done, then it’s time to build out your new content. We’ll work with your staff to train them how to create content in-house, or we can produce it for you as a turn-key project.