Destinations and tourism businesses have a unique set of needs when implementing a new web application or online campaign. Many marketing and development companies can build pretty landing pages, but in our experience a successful tourism website or app requires the pretty, plus:
- A search- and social-optimized platform for telling compelling stories for visitors
- A feature-rich system to efficiently manage partner business data
- Expanded itinerary and events calendar features
- Integration with third-party booking engines
- Tight integration with your digital marketing campaigns and reporting tools
We’ve put together a winning mix of services, open-source technologies and custom software that addresses these unique needs of tourism marketers.
Content Planning and Development
Content marketing has evolved from a novelty into the mainstream of the travel industry. Not only are more travel marketers creating content as part of their broader advertising strategies, they’re also spending more to produce it.
— Skift “State of Content Marketing in Travel” report, March 2017
Much of being successful online is telling the story of your destination or tourism property in a compelling and inspirational fashion. This frequently takes the form of articles, photography and videos that populate your website and social channels, and then extending that content via paid distribution and advertising.
This is where content planning and development becomes an essential part of the equation. We can help with the often-overlooked process of converting your brand documents into an online voice, and then begin the process of researching and crafting your content plan.
Some of our clients choose to manage the creation of their content themselves, others ask us to do everything. We can integrate that process with your existing marketing agency, or manage the manage the entire program turnkey.
We craft beautiful — and effective — websites. We’ve built hundreds of them, in fact.
No project is cookie-cutter for us. Before we start any project, we get to know you … who you are, who your visitors are and what your marketing objectives are. We take many hours to research your current site, your competitors, the SEO/SEM landscape and other factors to prepare a well-thought-out plan that provides a web application that meets your needs.
In many cases, we will deploy sites built on easy-to-manage, open-source content management systems like WordPress and Drupal. We then add tools to the CMS to give you the advanced features needed in most tourism environments. In many cases, we can can tie directly into your existing CRM application, or we can deploy a separate listing management tool like our Destination Engine™ application.
One important point that separates us from many other digital marketing firms: We believe strongly that your website, your marketing, your data IS YOURS. We build the best system for your specific needs, and then give you the access and training you need to drive the car. Our logo and link won’t appear on your public site. We’re here to help when you need us, but we stay out of the way when you don’t.
Our toolbox includes several applications and tools custom-built to serve the needs of our tourism and DMO clients. First among these is our industry-leading Destination Engine™ software, which provides you and your partners with a cloud-based application where listing, asset and event data can be managed efficiently. With Destination Engine™, you and your business partners have unrivaled control over business data.
Once the framework is in place, there are certain things related to the user experience, maps and design that are also important considerations when making a connection with visitors.
We can walk you through the process of taking your online presence to the next level and planning for future needs.